The quadrennial Winter Olympic Games rekindled the flames of war. While athletes from various countries fought fiercely, many enterprises in the building materials industry also began to be eager to take advantage of the sports marketing boom of the Olympic Games. Recently, major hardware brands have actively taken the South African marketing bus, which is a good illustration of this. In the face of how hot world events are, how should the building materials industry seize this marketing opportunity and engage in marketing war has become an important thing in front of enterprises.

Top ten domestic film brands take the Olympic marketing shuttle

With the arrival of the Beijing Winter Olympic Games, the sports marketing of China's grinding wheel brand is quietly heating up in 2022. In 2012, the advertising will be "limited value-added" and launched in three batches. In addition to grinding wheel, coating, diamond and other industries, it also covers many industries such as home appliances, clothing, communication and so on.

As a fast-growing industry in China, the grinding wheel industry has always been at the forefront of marketing. So has the brand advertising marketing during the Olympic Games. Ten brands in China's hardware industry have been shortlisted for this advertising marketing, including Kaijie, white dove, Yongtai, Xicheng, elephant, golden lion tiger, bosdi, oasis, Dameng and Dongpeng brand grinding wheels.

Hardware enterprises need to take a long-term route to play sports cards, so it's not impossible to take the sports route.

For the sports card route of building materials and hardware enterprises, insiders said that sports marketing can spend less cost to do more things and achieve twice the result with half the effort. "Taking advantage of the situation, sports marketing is not just boiling water for a while, but like boiling bone soup. It takes time to boil slowly before it smells delicious.".

People in the industry remind that sports marketing is a strategic communication tool with high investment, high risk and high return. The key to whether an enterprise can help build a popular brand by taking the sports marketing route is to implement it for a long time. After the precipitation of time, it can finally improve the brand image.